Notes on Eternity
Note: The Version of Me I Haven't Met Yet — Why I'm no longer afraid of changing
What if wanting to become more didn’t have to begin with believing we are not enough? I still want to realize my potential, but I no longer want growth to feel like self-correction, and I’ve come to see identity as more spacious than the roles we repeat long enough to call personality. A note on change, ambition, and the parts of us life hasn’t asked for yet, because potential is not an accusation, it is an invitation.
Warsaw, July 2021. Izabella Gustowska, Relative Similarities XIII (1980), colored offset printing and fabric on paper, from the exhibition “Living Storages: Socially Appropriate, Personally Desired…” at Zachęta – National Gallery of Art. Photo by Laura Achrem.
Note: The Licensed Muse — On Halston, Pierre Cardin, Burberry, and what happens to a name when you lend it
Halston sold his name and lost the right to design under it. Pierre Cardin lent his to bicycle pumps and cigarettes, and kept it while it lost its meaning. Burberry spent almost a decade buying its own back. Now names and faces are licensed to machines. A note on what a name is really for.
Warsaw, 2023. Achrem Studios hangers. Photo by Laura Achrem.
Note: The People We Stop Chasing — The quiet freedom of no longer convincing anyone
At some point, you get tired of convincing people. It doesn't happen in one dramatic conversation. One day you simply notice that you no longer have the energy to explain why someone should make an effort, and that the attention you've been giving them could live somewhere better.
Video work seen at Zachęta – National Gallery of Art, Warsaw, July 2021. Photo by Laura Achrem.
Journal
The Journal — A place for what I make, what I see, and what I keep
Notes on Eternity is where I think. The Journal is where I live, make and look: a closer, less finished place for the work, the process, the style, the places and the small moments behind the ideas. If the Notes are the thoughts, the Journal is the life they come from.
Illustration made for the Journal, October 2026. Art direction by Laura Achrem.
Marina Piccola, Capri — Summer on 35mm
A summer day at Marina Piccola, seen through 35mm film. Striped umbrellas, turquoise water, the red walls of Bagni da Maria and the Faraglioni on the horizon. No story beyond the image: only light, color and the slow rhythm of the sea.
Capri, July 2025. Shot on 35mm film, by Laura Achrem.
Via Mulo, Capri — The Way Down on 35mm
The path from Capri town down to Marina Piccola, seen through 35mm film. Narrow white walls, a tiled map of the island, bougainvillea and umbrella pines, and the sea appearing a little closer with every turn.
Capri, July 2025. Shot on 35mm film, by Laura Achrem.
