Notes on Eternity
Note: The Glass Between Us — On riots, luxury windows, and the thin line between a city and its stores
What does a shop window promise, and what happens when it breaks? From the French riots of October 2026 and the family shops that may never reopen to Rose Bertin, the dress decree of 1793, Leïla Menchari's windows for Hermès, and Nietzsche's abyss, this Note follows the thin line between a city and its stores. A note on society, luxury, and hate, because glass was never meant to separate us.
Illustration made for Notes on Eternity with the help of AI, October 2026. Art direction by Laura Achrem.
Note: Synthetic Faces — On virtual influencers, digital avatars, and the oldest mask in the world
What does a brand gain when it owns a face that was never born? From the dress form in a design studio and Galton's averaged portraits to Miquela, Blade Runner, and the masks of Noh theater, this Note looks at virtual influencers as the newest version of one of our oldest inventions. A note on AI, fashion, and identity, because a synthetic face can be lit to smile, but it cannot see us.
Illustration made for Notes on Eternity with the help of AI, October 2026. Art direction by Laura Achrem.
Note: Why Is This Idiot Living Rent-Free in My Head? — What irritation quietly reveals about you
Why do some people leave our minds the moment they leave the room, while others move in and start living there rent-free? From imaginary arguments in the shower to Jung's shadow and the difference between instinct and intuition, this Note looks at what irritation quietly reveals. A note on projection, curiosity and self-awareness, because the other person may have opened the door, but they didn't build the room behind it.
Illustration made for Notes on Eternity with the help of AI, October 2026. Art direction by Laura Achrem.
Journal
Guérande — August on 35mm
A summer walk through Guérande, a walled medieval town on the edge of Brittany, seen through 35mm film. Bunting over stone streets, a church tower between the roofs, then granite rocks, grey-green water and a pale sky above the sea.
Guérande, August 2023. Shot on 35mm film, by Laura Achrem.
Polaroids in My Studio – Marlena
What stays from a shoot once the final images are chosen? Polaroids taken between frames, in my studio, in April 2021, with Marlena Janeczko wearing Achrem Studios.
Warsaw, April 2021. Marlena Janeczko in Achrem Studios. Polaroids by Laura Achrem.
Marina Piccola, Capri — Summer on 35mm
A summer day at Marina Piccola, seen through 35mm film. Striped umbrellas, turquoise water, the red walls of Bagni da Maria and the Faraglioni on the horizon. No story beyond the image: only light, color and the slow rhythm of the sea.
Capri, July 2025. Shot on 35mm film, by Laura Achrem.
