Notes on Eternity
Note: The Synthetic Campaign — Where AI belongs in fashion imagery, and where it doesn't
When a machine can generate any face, who is the author of an image? From Michelangelo's Creation of Adam and the Jacquard loom that taught computers to think, to an AI model in Vogue and the old icons “not made by hands,” this Note follows one red thread through fashion's newest question. A note on AI, luxury and authorship, because the future of fashion imagery will not be decided by what machines can make, but by what we are willing to sign.
Illustration made for Notes on Eternity with the help of AI, October 2026. Art direction by Laura Achrem.
Note: The Version of You I Fell in Love With Never Existed — The strange psychology of projection
Did someone really break our heart, or did the story we wrote about them? From the first effortless conversation, the mind fills in the gaps and builds a future that exists nowhere but in our imagination. A note on projection, heartbreak and intimacy, because projection asks us to fall in love with certainty, while love asks us to fall in love with discovery.
Warsaw, October 2023. A print by Pablo Picasso, from the exhibition “Picasso” at the National Museum in Warsaw. Photo by Laura Achrem
Note: Paris Always Makes Me Want a Cigarette - Why places remember versions of ourselves we've already outgrown
Why does Paris still make me want a cigarette, years after I gave up smoking? Somewhere between a glass of Sancerre on a café terrace, long lunches and the streets of Saint-Germain and Le Marais, the city wakes up an earlier version of me. A note on travel, memory and freedom, because every place I’ve truly loved remembers a different version of me.
Paris, November 2025. Espresso at Hôtel Barrière Le Fouquet’s. Photo by Laura Achrem.
Journal
Polaroids in My Studio – Marlena
What stays from a shoot once the final images are chosen? Polaroids taken between frames, in my studio, in April 2021, with Marlena Janeczko wearing Achrem Studios.
Warsaw, April 2021. Marlena Janeczko in Achrem Studios. Polaroids by Laura Achrem.
Marina Piccola, Capri — Summer on 35mm
A summer day at Marina Piccola, seen through 35mm film. Striped umbrellas, turquoise water, the red walls of Bagni da Maria and the Faraglioni on the horizon. No story beyond the image: only light, colour and the slow rhythm of the sea.
Capri, July 2025. Shot on 35mm film, by Laura Achrem.
Via Mulo, Capri — The Way Down on 35mm
The path from Capri town down to Marina Piccola, seen through 35mm film. Narrow white walls, a tiled map of the island, bougainvillea and umbrella pines, and the sea appearing a little closer with every turn.
Capri, July 2025. Shot on 35mm film, by Laura Achrem.
