Notes on Eternity
Note: The Human Who Stays — On AI, IKEA, and the future of the sales floor
When an AI assistant took over almost half of IKEA's customer questions, the company didn't reach for layoffs. It trained 8,500 of those people to design rooms instead. I keep thinking about that choice, about the silk weavers of Lyon who burned the first programmed looms, and about the sales floor in luxury, where the one thing a machine can't do may soon be the only thing worth paying for.
October 2026. A single silk thread before the punched cards of a Jacquard loom. AI-generated image, art direction and edit by Laura Achrem.
Note: The Flowers I Never Waited For — What buying flowers for myself taught me about love
Is it sad to be the person who has bought you the most flowers? From peonies and ranunculus on an ordinary Tuesday to Mrs. Dalloway and The Hours, this Note follows a small ritual that quietly became a standard for life. A note on love, attention, and independence, because feeling loved often begins with feeling seen.
October 2026. Fall on the sideboard. Photo by Laura Achrem.
Note: The Glass Between Us — On riots, luxury windows, and the thin line between a city and its stores
What does a shop window promise, and what happens when it breaks? From the French riots of October 2026 and the family shops that may never reopen to Rose Bertin, the dress decree of 1793, Leïla Menchari's windows for Hermès, and Nietzsche's abyss, this Note follows the thin line between a city and its stores. A note on society, luxury, and hate, because glass was never meant to separate us.
Illustration made for Notes on Eternity with the help of AI, October 2026. Art direction by Laura Achrem.
Journal
The Journal — A place for what I make, what I see, and what I keep
Notes on Eternity is where I think. The Journal is where I live, make and look: a closer, less finished place for the work, the process, the style, the places and the small moments behind the ideas. If the Notes are the thoughts, the Journal is the life they come from.
Illustration made for the Journal, October 2026. Art direction by Laura Achrem.
Islands Within: The Cartography of Consciousness
My first book, a mystical atlas of the inner world. Written, designed, and art directed by me, from the cover self-portrait to the last page.
January 2026. Author, cover design and self-portrait, book design and layout by Laura Achrem. Typesetting and EPUB by Krzysztof Bukowski.
Marina Piccola, Capri — Summer on 35mm
A summer day at Marina Piccola, seen through 35mm film. Striped umbrellas, turquoise water, the red walls of Bagni da Maria and the Faraglioni on the horizon. No story beyond the image: only light, color and the slow rhythm of the sea.
Capri, July 2025. Shot on 35mm film, by Laura Achrem.
