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Note: Mistakes & Misconceptions in Conscious Fashion Entrepreneurship - What I Learned

Note: Mistakes & Misconceptions in Conscious Fashion Entrepreneurship - What I Learned

Launching a conscious fashion brand is exciting—but it’s also filled with hidden challenges that many new designers underestimate. In this article, I share the most common mistakes in sustainable fashion entrepreneurship: overproduction, underpricing, weak supplier relationships, poor quality control, and neglecting marketing. I also explain why financial planning, documentation, and tools like Excel and Google Workspace are essential from day one. Most importantly, I outline practical ways to avoid or recover from these pitfalls, drawing on my own experience as a designer and founder. If you’re building a brand with values, this guide will help you stay strong, realistic, and resilient.