Notes on eternity
Note: Mistakes & Misconceptions in Conscious Fashion Entrepreneurship - What I Learned
Launching a conscious fashion brand is exciting—but it’s also filled with hidden challenges that many new designers underestimate. In this article, I share the most common mistakes in sustainable fashion entrepreneurship: overproduction, underpricing, weak supplier relationships, poor quality control, and neglecting marketing. I also explain why financial planning, documentation, and tools like Excel and Google Workspace are essential from day one. Most importantly, I outline practical ways to avoid or recover from these pitfalls, drawing on my own experience as a designer and founder. If you’re building a brand with values, this guide will help you stay strong, realistic, and resilient.
Note: From Retail Therapy to Real Healing - Conscious Fashion as Self-Work
Many of us have turned shopping into a coping mechanism — buying clothes to soothe emotions or fill a void. I used to buy outfits before every trip, often spending more on pre-vacation shopping than the vacation itself, only to realize they added no real value to my life. Fast fashion fuels this cycle, encouraging quick fixes and leaving us with closets full of unworn clothes and an even deeper emptiness. True healing begins when we pause, reflect, and face the feelings driving our impulses. Conscious consumption and decluttering become powerful tools for self-discovery, helping us release old identities and align with who we are becoming. This process can even be ritualistic — the solar eclipse in Virgo is the perfect moment to clear space and reinvent ourselves. Buying less and with intention is not deprivation but liberation — a way to reclaim our power and create a wardrobe, and a life, that truly serves us.
